Course Title: Retail Business
Management
Course Objectives:
Upon completion of this
curriculum, the student will obtain the necessary knowledge and skill to
perform the daily tasks of the position as a retail management staff or Business Operator.
Course Outline:
Chapter 1: An
introduction to retailing
1.1
The
framework of retailing
1.2
The
importance of developing and applying a retail strategy
1.3
The focus and format of the text
1.4
Summary
Chapter 2: Strategic planning
in retailing: owning or managing a business
2.1
Situation analysis
2.2
Objectives
2.3
Identification of consumer characteristics and needs
2.4
Overall strategy
2.5
Specific activities
2.6
Control
2.7
Feedback
2.8
Summary
Chapter 3: The contemporary challenges facing retailers
3.1
The challenge of relationship retailing
3.2
The challenge of technology in retailing
3.3
Ethical challenges in retailing
3.4
How retail institutions are evolving in response to
the challenges
3.5
The challenging international environment of
retailing
3.6
Summary
Chapter 4: Retail institutions by ownership
4.1
Retail institutions categorized by ownership
4.2
Summary
Chapter 5: Retail institutions by store-based strategy mix
5.1
Consideration in planning a retail strategy mix
5.2
Retail institutions categorized by store-based
strategy mix
5.3
Retail institutions categorized by service versus
goods
5.4
Strategy mix
5.5
Summary
Chapter 6: Non store-based and nontraditional retailing
6.1
Direct marketing
6.2
Direct selling
6.3
Vending machines
6.4
Nontraditional forms of retailing
6.5
Summary
Chapter 7:
Identifying and understanding consumers
7.1
Identifying consumer characteristics and needs
7.2
Understanding how consumers make decisions
7.3
Summary
Chapter 8:
Information gathering and processing in retailing
8.1
Retail strategies based on nonsystematic research
8.2
The retail information system
8.3
The marketing research process
8.4
Secondary data
8.5
Primary data
8.6
Summary
Chapter 9: Trading-area analysis
9.1
The importance of location to a retailer
9.2
Trading-area analysis
9.3
Characteristics of trading areas
9.4
Summary
Chapter 10: Site selection
10.1
Types of location
10.2
The choice of a general location
10.3
Location and site evaluation
10.4
Summary
Chapter 11: Retail organization and human resource management
11.1
Setting up a retail organization
11.2
Organizational patterns in retailing
11.3
Human resource management in retailing
11.4
Summary
Chapter 12: Operations management: financial dimensions
12.1
Profit planning
12.2
Asset management
12.3
Budgeting
12.4
Resource allocation
12.5
Summary
Chapter 13: Operations management: operational dimensions
13.1
The operational dimensions of operations management
13.2
Summary
Chapter 14: Buying and handling merchandise
14.1
The merchandise buying and handling process
14.2
Summary
Chapter 15: Financial merchandise management
15.1
Inventory valuation: the cost and retail methods of
accounting
15.2
Merchandise forecasting and budgeting: dollar
control
15.3
Unit control system
15.4
Financial inventory control: integrating dollar and
unit concepts
15.5
Summary
Chapter 16: Pricing in retailing
16.1
External factors affecting a retail price strategy
16.2
Developing a retail price strategy
16.3
Summary
Chapter 17: Establishing and maintaining a retail image
17.1
The significance of retail image
17.2
Atmosphere
17.3
Customer services
17.4
Community relations
17.5
Summary
Chapter 18: Promotional
strategy
18.1
Elements of the retail promotional mix
18.2
Planning a retail promotional strategy
18.3
Summary
Chapter 19
Chapter 19: Planning by a service retailer
19.1
Strategy concepts applied to service retailer
19.2
Summary
Chapter 20: Integrating and controlling the retail strategy
20.1
Integrating the retail strategy
20.2
Control: using the retail audit
20.3
Illustrations of retail audit forms
20.4
Summary